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Which Departments involved ?
Do I know which departments of my company should be involved, and will they work with an insider?

Digital Marketing, by necessity, involves marketing, sales, and IT. The Director of Digital Marketing consultant must work with marketing to find out what types of offers and initiatives are working offline to help translate them effectively online.


He or she must work with sales to identify the types of leads that are most valuable so that you can target the right people in the keyphrase selection process. And, finally, your Director of Digital Marketing expert will need to work with IT to determine any technical limitations, learn of any past initiatives based on a technical approach, and get the final optimization schemes implemented with a good on-line strategy.

Sadly, in many businesses, these departments have a somewhat adversarial relationship. However, it is the duty of the Director of Digital Marketing consultant to act as a project manager and coordinate the efforts of all three departments if you are going to get the most out of your on line marketing.


No professional Digital Marketing effort can be completed in a vacuum. For whatever reason, it is often easier for an outsider to get adversarial departments on the same page, in the same way that a marriage counselor might convince a woman of her undying love for her husband while the husband is still grimacing from a well-placed knee in the parking lot.

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